Product Launch Training

The success of a product launch relies upon the effectiveness of the communication and training that the customer facing employees have. Creating the most effective earning within the product launch delivers immediate sales impact and hence a measurable return on investment. Product launch success is dependent upon delivering accurate product knowledge effectively. Allowing employees to understand and absorb the knowledge and translate it into benefits for the target customer audience.
Our product launch training methodology includes

• Understanding market segmentation, customer profile and needs
• Identifying the learning needs of the internal audience groups
• Integration of product, brand and corporate values
• Developing blended learning solutions to cost effectively deliver the performance change
• Provision of high quality multi-media learning programmes
• Activity-based learning to promote detailed understanding and knowledge retention in a fun and challenging way
• Pre and Post event training advice and materials
• Train-the-trainer workshops
• Complete learning evaluation and ROI modelling We have worked with some of the world’s leading brands to deliver cost effective multi-lingual blended product launches that have achieved immediate sales impact.